Oscar works with innovation-driven businesses who know that human-centered design is the difference between good products and great ones. He helps them succeed by radically improving the usability, aesthetics and commercial value of health, medical and consumer products.
Having spent his early career working in medical product design for well known consultancies in Cambridge and London, he founded the international award-winning London consultancy Tone Product Design, for which he has won and managed accounts including top 10 global pharma and MedTech companies - alongside FTSE100 consumer product and retail clients. He has led 150+ projects, built a certified ISO 9001 quality system, and connected the dots between design vision and production reality.
His work can be found everywhere from hospitals to the high street.
Get in touch: hello@oscardaws.co.uk
Thought Leadership and Design Recognition
Awards and Exhibitions
Red Dot Design Award 2024: FXI X-Mask
iF DESIGN AWARD 2024: Henchman Lifting Harness
iF DESIGN AWARD 2024: Henchman Tripod Ladders
Exhibited at the Design Museum, London: Designing for our Future Selves
3x European Product Design Awards 2023: Henchman outdoor Products and Katto Kitchenware
Exhibited at Somerset House, London: Designing for the Real World
Most Pioneering Product Design Managing Director: SME News
European Product Design Award - Top Design: Releaf Freedom
European Product Design Award - Top Design: Orb 360
iF DESIGN AWARD 2022: Orb 360
Core77 Design Award Community Choice Winner: Releaf-Freedom
Core77 Design Award Runner Up: Releaf Freedom
Dezeen Design Awards Longlist: Releaf Freedom
IHA Global Innovation Awards Winner for Product Design Excellence: Multi-Prep Set
Pharmapack Awards: Best Innovation in Drug Delivery
Named Inventor Patents
Adjustable ladder for uneven ground: GB2614764B
Stowable step ladder with guard rail: GB2632625A
Thought Leadership
Tone Product Design: Circular medtech: what's changing, and what does it mean for medical device design?
The Journal of mHealth: Why the next MedTech winners will look more like consumer brands
Health Tech Digital: Why the future of MedTech is being driven by consumers
Health Tech World: The true cost of cutting corners on design
The Journal of mHealth: Stop solving technical problems. Start solving people's problems.
Design Week: 7 Ways to Drive Design Innovation
Fast Company: Avoiding Assumptions in MedTech product design
Medical Design Briefs: Active Implantables: Put Design at the Heart of the Process
Med-Tech Innovation Magazine: Why growth in implants requires an integrated approach to design
DesignWanted: Why true innovation is about reinventing the ordinary
NewDesign Magazine: 2023 Yearbook
Medtech Innovation Magazine: Improving safety and usability with design
Dieline Magazine: Why medical packaging should be part of the remedy
Packaging Gateway: Why medical packaging should be part of the treatment
NewDesign Magazine: Embracing Ambiguity
Medtech Innovation Magazine: Thinking beyond functionality for home medtech uptake
NewDesign Magazine: 2022 Yearbook