The medical packaging and IFUs that accompany medical devices form a critical part of the patient experience and an invaluable tool for improving usability. Oscar's extensive experience here has been proven time and time again through successful usability studies that have shown outstanding improvements in usability and reductions in critical use errors.
One of the first projects in Oscar's career was the packaging and IFU design of Haselmeier's Axis-D injector pen while at Team Consulting. He has then gone on to win strategic projects from global pharmaceutical and MedTech companies, start-ups and scale-ups.
These projects invariably require a balancing act between many competing requirements including usability, marketing, shipping performance, production costs, sustainability, manufacturing constraints, strict regulatory requirements and branding.
